New XXL turquoise

First one, got to be chalk.

Second one, it does look wrong. And bounces strangely.

That first one is so fake, there is no way you'd get such a vibrant pale blue over that dark blonde. Stupid false advertising!

You can see how dry and, well, chalky the ends are on the first one now I see it on my PC screen. I call total BS on that and it makes me quite angry!

I've literally watched the first video over & over again, where they've added the colour those stands of hair also look a lot lighter then her actual hair did to begin with. I don't rate their semi's as I used their orange one as a quick fix after I bleached my hair & it was very drying & didn't last long at all, now I've faded it & it's almost gone my hair feels fine again.

The Facebook ads appear a lot and they are photoshopped to hell!

All of them are applied lighter than the actual result

Theres no way the first one would get that color, especially leaving it two minutes.
You can tell on the video her hair wasn't taking up the dye.
And the second, the turquoise at the end was way darker than the dye she applied.
It's crazy how people eat up this fake ads and then complain when the color comes out wrong.

Who the heck leaves color on for "2 minutes maximum?!"  lol.

Theres no way the first one would get that color, especially leaving it two minutes.
You can tell on the video her hair wasn't taking up the dye.
And the second, the turquoise at the end was way darker than the dye she applied.
It's crazy how people eat up this fake ads and then complain when the color comes out wrong.

My guess is, the company don't care. A certain amount of 'faking' is 'allowed' in ads (though this seriously pushes that seeing as we know there's no way the first one is possible). To them, it's a fad to exploit. They'll do this dye until the fad dies out, which it will for most, and then they'll eventually pull it. Most people going into it will just see the pack I the shelves and not see reviews first.