The parabens thing comes from a few years back when a study claimed they were slightly carcinogenic only to be proven wrong by peers.
Yeah, hence it really annoys me!
It was such bad 'science' it's embarrassing it's such a good marketing term now. But then bad science doesn't stop people believing it
They'll believe it because it fits their world view.
The price was another thing that shocked me too. I don't know if it's the same in the US, but here it's a minimum spend of £60 too. That's a lot in one go and you won't be getting much for your money. I get that it's freshly made... but what does that even really mean when it comes to shampoo. I question how much difference that would make. but it fits people's idea of "healthy", "fresh" and "natural". So much of that is utter rubbish. They give the idea that it's all freshly made so there will be some that imagine it being made in a kitchen or something. For those that read further, they'll imagine this lovely clean and fresh lab that it's being made in. I doubt that. It's obviously looking to make lots, which seems more likely it's at least a small factory. Nothing wrong with that, but I feel they're using marketing to mislead people a bit.
